Tag: SEO

Earth Healing Foundation (Environmental Non-Profit Organization)

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Client & Services Delivered

Client: Earth Healing Foundation

Industry: Not-for-Profit

About: Environmental non-profit organization that restores environmentally damaged lands (e.g. old construction sites, gravel pits, mines, quarries, deforested areas) into healthy and usable state

Platforms / Tools Used:

  • Web Development: SquareSpace
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Website development
  • Geo-mapping of project locations
  • Graphic design
  • Copywriting / web content writing for the webpages

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Glad Hair (Hair Accessories Online Store)

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Client & Services Delivered

Client: Glad Hair

Industry: Retail

About: Hiar accessories online store

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Research and writing of blog articles related to hair care, accessories, and styles
  • Incorporation of the company’s products (with links) in the blog articles for content marketing, e.g. showcase of the different types of hair products for short hair, best hair clips for thick hair, hair accessories as gift ideas
  • Copywriting of product collection descriptions for display on the online store collection pages
  • Incorporation of focus key phrases, key words, and meta tags for improved SEO

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YouBroadcaster (Video-Sharing Platform)

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Client & Services Delivered

Client: YouBroadcaster

Industry: Entertainment

About: Video-sharing platform

Platforms / Tools Used:

  • Web Development: WordPress
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Development of a video-sharing platform, with the ability for users to create accounts, log in, upload and share videos, like, add comments, create and maintain their own channels
  • Design and customization of the website layout and Usert Interface (UI) using “VideoTube” WordPress theme and various plug-ins
  • Domain and technical website maintenance (e.g. back-end web hosting configurations, DNS record changes, SSL/TLS certificate installation)
  • Setup and management of domain-hosted email accounts
  • Graphic design of logos and video thumbnails
  • Creation and organization of video categories and tags
  • Functional and performance testing of the various capabilities on the website
  • Planning and tracking of SEO strategy

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NKerba Photography (Photography Blog)

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Client & Services Delivered

Client: Naguib Sami Kerba (NKerba) Photography

Industry: Photography

About: Blog for nature and travel photos and stories

Platforms / Tools Used:

  • Website Maintenance: WordPress

Services Delivered:

  • Web content migration
  • Website maintenance and blog posts
  • SEO and site security consulting

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Geoffrey the Butler (Luxury Lifestyle Brand)

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Client & Services Delivered

Client: Geoffrey the Butler

Industry: Cleaning Services

About: A luxury lifestyle brand and company that provides residential & commercial cleaning, laundry, and concierge services

Platforms / Tools Used:

  • Web Development: WordPress
  • E-Commerce: Shopify
  • Graphic Design: Adobe Photoshop, Canva

Services Delivered:

  • Full website review to propose a set of recommendations for improvement
  • Website re-design and modernization
  • Creation of new webpages to introduce new services
  • Brand and business expansion & growth strategy
  • SEO consulting and execution of SEO improvement strategies
  • Integration of various functionalities (online booking system, gift cards) into WordPress website
  • Graphic design of gift cards
  • Creation and setup of online store on Shopify

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Antiseptic Pro (Pharmaceutical Company)

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Client & Services Delivered

Client: Antiseptic Pro

Industry: Pharmaceuticals

About: Pharmaceutical company that manufactures and sells over-the-counter health and medical products such as ethanol-based hand sanitizers, hydrogen peroxide, isopropyl (rubbing) alcohol, and pure aloe vera gel

Platforms / Tools Used:

  • Web Development: GoDaddy Page Builder, Shopify
  • E-Commerce: Amazon Seller Central, Shopify
  • Social Media: Facebook, Instagram, Twitter, LinkedIn
  • Ad Campaigns: Google Ads, Facebook Ads, Instagram Ads
  • Video Channel: YouTube
  • Graphic Design: Adobe Photoshop, Canva
  • Project Management & Coordination: G Suite, Google Admin Console

Services Delivered:

  • E-commerce website development and management
  • Listing of products and creation of collections
  • Back-end website maintenance (e.g. DNS name server changes, domain name transfer, MX records configuration for SMTP)
  • Setup of online stores on Amazon and Shopify
  • Setup of G Suite accounts for staff
  • Development and implementation of sales growth strategy
  • Maintainance of social media accounts with regular content creation and posting
  • Planning, execution, monitoring, and reporting of ad campaigns (Google Ads, Facebook Ads, Instagram Ads)

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AtHouse Real Estate (Real Estate Brokerage Firm)

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Client & Services Delivered

Client: AtHouse Real Estate

Industry: Real Estate

About: Real estate brokerage firm

Platforms / Tools Used:

  • Writing: MS Word
  • Blog Posting: WordPress

Services Delivered:

  • Research and writing of blog articles on various real estate topics, concepts, tips, and neighbourhood trends
  • Regular posting of blog articles
  • Incorporation of focus key phrases, key words, meta tags, and high-quality images with alt tags for improved SEO

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