Category: Case Studies – Writing, Research, Data Analysis

Case studies based on work completed for various clients in different industries

Services: Writing, Editing, Proofreading, Web Research, Data Collection and Analysis

Glad Hair (Hair Accessories Online Store)

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Client & Services Delivered

Client: Glad Hair

Industry: Retail

About: Hiar accessories online store

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Research and writing of blog articles related to hair care, accessories, and styles
  • Incorporation of the company’s products (with links) in the blog articles for content marketing, e.g. showcase of the different types of hair products for short hair, best hair clips for thick hair, hair accessories as gift ideas
  • Copywriting of product collection descriptions for display on the online store collection pages
  • Incorporation of focus key phrases, key words, and meta tags for improved SEO

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POSHGLAM (Fashion Website)

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Client & Services Delivered

Client: POSHGLAM

Industry: Fashion

About: Luxury fashion website that supports established and emerging luxury designers, and provides news on the latest fashion trends, events, brands, and designers

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Writing of a press release to announce the company’s plan to launch a mobile app technology and re-position the website as a networking platform for fashion industry professionals
  • Writing of a professional bio for the company’s Founder and CEO

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Docsie (Documentation Workflow Software)

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Client & Services Delivered

Client: Docsie

Industry: IT / Software

About: Web-based software platform for simplifying product documentation workflow; enables businesses to build, maintain, and publish excellent product documentation in multiple languages

Platforms / Tools Used:

  • Writing: MS Word
  • Social Media: LinkedIn

Services Delivered:

  • Sales copywriting of email templates for prospect customers
  • Creation of templates for outreach emails, follow-up communications, LinkedIn connection request messages and InMails

Maison Christine (Lifestyle and Wellness Website)

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Client & Services Delivered

Client: Maison Christine

Industry: Online Blog

About: Lifestyle, health, wellness, and beauty website / blog

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Writing of articles in the following topics: nutrition, grocery and meal delivery options, healthy food and restaurant reviews, indoor activity ideas for physical & mental well-being

Best Restoration (Construction Company)

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Client & Services Delivered

Client: Best Restoration

Industry: Construction

About: Construction and restoration company

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Writing of a comprehensive proposal / RFP response to bid on a renovation and repair project
  • Compilation of various information and supporting documents for consolidation in the RFP response package
  • Editing, proofreading, and formatting of the proposal document prior to submission

Jilly Hott Sauce (Hot Chili Sauce Producer)

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Client & Services Delivered

Client: Jilly Hott Sauce

Industry: Food & Beverage

About: Producer and seller of hot chili sauce

Platforms / Tools Used:

  • Email Marketing: MailChimp

Services Delivered:

  • Sales copywriting
  • Creation of email templates on MailChimp
  • Email marketing planning and execution

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Dover Forensic Accounting (Accounting Firm)

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Client & Services Delivered

Client: Dover Forensic Accounting

Industry: Professional Services

About: Accounting firm specializing in forensic accounting, insurance claims, legal & litigation support, and tax services

Platforms / Tools Used:

  • Writing: MS Word

Services Delivered:

  • Writing of web content for the various accounting and taxation services offered
  • Development of SEO-optimized landing pages and web content

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AtHouse Real Estate (Real Estate Brokerage Firm)

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Client & Services Delivered

Client: AtHouse Real Estate

Industry: Real Estate

About: Real estate brokerage firm

Platforms / Tools Used:

  • Writing: MS Word
  • Blog Posting: WordPress

Services Delivered:

  • Research and writing of blog articles on various real estate topics, concepts, tips, and neighbourhood trends
  • Regular posting of blog articles
  • Incorporation of focus key phrases, key words, meta tags, and high-quality images with alt tags for improved SEO

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We are Royalty (Poetry Book Manuscript)

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Client & Services Delivered

Client: A poetry book author

Industry: Literature

About: Poetry book author

Platforms / Tools Used:

  • Editing & Proofreading: Adobe Reader DC, MS Word
  • E-Commerce: Amazon, Payhip
  • Social Media: Facebook

Services Delivered:

  • Review, editing, and proofreading of the 128-page poetry book manuscript
  • Consultation for e-book formatting and publishing
  • E-commerce account setup and listing of the book on Amazon Kindle and Payhip
  • Social media advertising on Facebook

Continue reading “We are Royalty (Poetry Book Manuscript)” →