Category: Case Studies – Web & Graphic Design and Marketing

Case studies based on work completed for various clients in different industries

Services: Web and Graphic Design, E-Commerce / Online Store Setup, Website Management, Web Content Development, SEO Consulting, Digital and Social Media Marketing, Brand and Marketing Strategy

Earth Healing Foundation (Environmental Non-Profit Organization)

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Client & Services Delivered

Client: Earth Healing Foundation

Industry: Not-for-Profit

About: Environmental non-profit organization that restores environmentally damaged lands (e.g. old construction sites, gravel pits, mines, quarries, deforested areas) into healthy and usable state

Platforms / Tools Used:

  • Web Development: SquareSpace
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Website development
  • Geo-mapping of project locations
  • Graphic design
  • Copywriting / web content writing for the webpages

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Six City Lounge (Clothing Retailer)

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Client & Services Delivered

Client: Six City Lounge

Industry: Retail

About: Online clothing retailer that specializes in casual and athletic wear (e.g. crewneck, sweatshirts, sweatpants, windbreakers)

Platforms / Tools Used:

  • Web Development: Shopify
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Web and graphic design
  • Creation of online store
  • Back-end configuration of various settings (delivery, shipping, taxes, payment gateways, etc.)
  • Upload of products with product names, details, variants, size charts, images, prices, stock inventory levels, etc.
  • End-to-end testing of user flow on the e-commerce website (from arrival on landing page, to browsing products and collections, to adding items to the shopping cart, to completing the check-out process) to ensure an efficient and seamless online buying experience

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YouBroadcaster (Video-Sharing Platform)

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Client & Services Delivered

Client: YouBroadcaster

Industry: Entertainment

About: Video-sharing platform

Platforms / Tools Used:

  • Web Development: WordPress
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Development of a video-sharing platform, with the ability for users to create accounts, log in, upload and share videos, like, add comments, create and maintain their own channels
  • Design and customization of the website layout and Usert Interface (UI) using “VideoTube” WordPress theme and various plug-ins
  • Domain and technical website maintenance (e.g. back-end web hosting configurations, DNS record changes, SSL/TLS certificate installation)
  • Setup and management of domain-hosted email accounts
  • Graphic design of logos and video thumbnails
  • Creation and organization of video categories and tags
  • Functional and performance testing of the various capabilities on the website
  • Planning and tracking of SEO strategy

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Kareem Ali Media (Filmmaking & Media Company)

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Client & Services Delivered

Client: Kareem Ali Media

Industry: Entertainment

About: Filmmaking and media company

Platforms / Tools Used:

  • Graphic Design: Adobe Photoshop, Adobe Illustrator
  • Storyboard Creation: MS PowerPoint

Services Delivered:

  • Creation of a storyboard (based on provided script) and character sketches for a children’s short animation film pitch project
  • Edits of illustrations to create graphics to go along with the storyboard slides

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Multi-Purpose Bookkeeping (Office and Bookkeeping Services Provider)

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Client & Services Delivered

Client: Multi-Purpose Bookkeeping

Industry: Professional Services

About: Office and bookkeeping services provider for small businesses and individuals

Platforms / Tools Used:

  • Graphic Design: Adobe Photoshop, Canva

Services Delivered:

  • Creation of 2-page flyers for direct mail campaign via Canada Post

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Masala Burgers (Food Take-Out Business)

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Client & Services Delivered

Client: Malasa Burgers

Industry: Food & Beverage

About: Food truck & take-out food business selling burgers, burritos, and sandwiches with a fusion Indian twist

Platforms / Tools Used:

  • Graphic Design: Adobe Photoshop, Canva

Services Delivered:

  • Graphic design and branding for Instagram posts

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Julianna Homes (Home Builder)

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Client & Services Delivered

Client: Julianna Homes

Industry: Real Estate

About: Home builder

Platforms / Tools Used:

  • Email Marketing: MailChimp
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • Import of contacts into MailChimp database
  • Graphic design and editing
  • Creation of email marketing template
  • Creation and execution of email marketing campaign to promote the launch and sale of a new townhouse development

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Tannaj XO (Clothing Retailer)

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Client & Services Delivered

Client: Tannaj XO & Distinct Wear Co.

Industry: Retail

About: E-commerce retailer selling custom-designed clothing, accessories, and merchandise

Platforms / Tools Used:

  • E-Commerce: Wix, Etsy
  • Print-on-Demand: Printful, Placeit

Services Delivered:

  • Setup and customization of Etsy shop
  • Integration of Printful (print-on-demand fulfillment service) with Wix (e-commerce website / online store)
  • Tutorials and one-on-one instruction sessions for using Printful, Placeit, Wix, and Etsy (and integration between the different platforms)

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Shapoform (Clothing Retailer)

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Client & Services Delivered

Client: Shapoform

Industry: Retail

About: Clothing retailer that specializes in shapewear and activewear

Platforms / Tools Used:

  • E-Commerce: Shopify
  • Graphic Design: Adobe Photoshop

Services Delivered:

  • E-commerce website development
  • Creation and setup of online store
  • Upload of 500+ products
  • Testing of end-to-end user flow
  • Logo design
  • Creation of “how-to” document and training of store staff to manage and maintain the online store

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NKerba Photography (Photography Blog)

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Client & Services Delivered

Client: Naguib Sami Kerba (NKerba) Photography

Industry: Photography

About: Blog for nature and travel photos and stories

Platforms / Tools Used:

  • Website Maintenance: WordPress

Services Delivered:

  • Web content migration
  • Website maintenance and blog posts
  • SEO and site security consulting

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