Client & Services Delivered
Client: Glad Hair
Industry: Retail
About: Hiar accessories online store
Platforms / Tools Used:
- Writing: MS Word
Services Delivered:
- Research and writing of blog articles related to hair care, accessories, and styles
- Incorporation of the company’s products (with links) in the blog articles for content marketing, e.g. showcase of the different types of hair products for short hair, best hair clips for thick hair, hair accessories as gift ideas
- Copywriting of product collection descriptions for display on the online store collection pages
- Incorporation of focus key phrases, key words, and meta tags for improved SEO
Outcomes & Results
Regular and Consistent Blog Posting
Blog articles were published on a set schedule once a week.
Link between Blog Content and Product Offerings
The blog acted as a content marketing and educational tool to promote the products offered in the online store, and to provide tips on how to use them.
Improved SEO and Increased Readership & Web Traffic
Blog articles and links to the website showed up in search engine results, driving traffic and followers to the website.
Sample Work
